Brand in their Brains

Branding is the connection that consumers create by recognizing a service or product through their logo, slogan, image, popularity, influence, or employees.  Branding has come so far, that we can instantly recognize a company, product or item by a colour that is displayed.  Companies take over and create a place for their Brand in consumers brains. When you hear "Have a break," you think "Have a Kit Kat." When you hear "Always Fresh," you think "Always Tim Hortons." When you hear "Pa, da, pa, pa, pa," you know they're referring to McDonald's. When you see a 6 inch sandwich, even without the wrap - you know it's Subway.

So let me play the game with you.

It's orange, it's a triangle, it's a snack, and it comes in many different flavors with one ingredient remaining consistent. What is it? I bet you already knew what I was talking about at "it's a triangle." You guessed right, it's cheese! No, I'm just kidding - it's Doritos.

Under Frito-Lay, Doritos was first introduced as a tortilla chip nationally in 1966. A look at this website provides a layout for every single Doritos logo with the year and description.

http://logos.wikia.com/wiki/Doritos