Our days are so hectic. We wake up, and jump into the busyness that we call our lives. Work, school, assignments, deadlines, friends, family, priorities, phone calls - so much is going on! Advertisements blasting in our face, cars everywhere, colours everywhere, the colours, so many colours, too many colours - oh the colours! Once we're out of that bed, the next time we relax is when we go right back to that bed after coming home from a long, crazy hard day. I grew up during a time where technology was growing with me, we're like the same age. I'm so used to it, it makes my parents flabbergasted. From the first time a Tamagachi that was handed to me, to now the I pods, cellphones and laptops I use - electronics have been shaping my life. I've never really experienced the laid back lifestyle that my parents describe they had, which is what makes me so curious. I want to know what it's like to be laid back. I want to relax. I don't want to have thousands of advertisements in my face, I don't want so many gas guzzling cars on the street, I want face to face socialization - not texting. Hence, for my fashion/lifestyle advertisement I went for a breezy, easy, laid back approach. However, what keeps these pictures so modern is that I incorporated technology with softness, and easiness. I named my company "relax," the very thing I think we need to do. Take a look:
Just wanted to thank my cousin for agreeing to model for this assignment :)









Wow! Where can I get some of these relaxing clothes? Interesting that a coffee mug--need that caffeine jolt--pictures prominently in many shots. Also a laptop and speaker cable--need that connected feeling while relaxing. Why no heads?
ReplyDeleteI don't know, I feel like including a head would create limits. This brand is for anyone and everyone. The clothes are very unisex as well, both genders can wear them. Personally, when I look at a clothing advertisement and I see a very beautiful face, my mind receives the message that the clothes are only for very good looking people. But by not including a face, I'm trying to put out the message that it can be you. You can wear it, you can be "relaxed."
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